Investment Strategy

Our investment strategy starts with a fundamental premise: Risk and Return are related. The way to increase expected return is by taking on the risks that other investors do not want to bear. This is the hard truth that many in the investment industry refuse to believe, or to sell, or both.  With a foundation of more than 60 years of academic research into the dynamics of financial markets and investor behavior, our strategy is based on:

  • Academically-Derived Factors - factors are sources of expected returns.  
  • Broad Market Diversification – staying broadly diversified to capture the power of the markets while mitigating risk.
  • Efficient Implementation - carefully combining multiple investment providers and solutions to access the diversification and factors we are seeking, while carefully managing costs and taxes.